We've decided to go down the whole viral marketing route for TIMMY.COM.
It's something that has worked extremely well in past cases and has been utilised for many large production projects.
Here are some ideas for the viral campaign:
- Full page internet adds that feature the website breaking down only to have a mini Timmy run onto screen, grab the cursor and shoot the site making a gaping hole that reveals the title: TIMMY.COM
- A short video advert of live action people discussing a huge internet viral invasion/meltdown and discussing rumours of a virus protection agent codenamed "Timmy"
There are more ideas and more advertising campaigns to be thought of!